Do you offer varied products and services with big ranges of pricing levels? If so, you could set yourself up for success and will be able to create a perception of value.
For example, if you do article writing, you could outsource the writing, costing a few, to hundreds of dollars.
Take the complete articles, add a markup and resell them to prospective clients.
Provided your articles are of good quality, you could ask for good rates, especially of you come across as a specialist in a specific niche or industry.
The reason you could ask for higher rates is that your specialty has a higher perceived value.
Specializing in writing sales copy or being knowledgeable in certain topics within a niche can be helpful.
Simple things like candy, tablets and toys are easy to find commodities available in stores everywhere.
The more popular your product is perceived, the less value is placed upon it. Competition and price become negative factors to consider.
Avoid markets/niches where you’re competing directly with big brands with large advertising and marketing budgets.
Creating a unique product with a distinct difference from the rest of the crowd is the way to go.
You could even take an existing commodity like coffee, but serve it in a different way, or create a brand image for yourself, and have the coffee be a byproduct of your new business branding.
Just make sure you’re working in a niche with demand.