Incremental Sales: a Crucial KPI to Guide Your Marketing Efforts

Marketing, as a concept, is devoted entirely to propping up, promoting, and facilitating another facet of a company’s business operations — sales. That much is obvious. The object of any marketing effort is to drive demand and generate revenue. But how can you tell if those efforts actually did…

Link: Incremental Sales: a Crucial KPI to Guide Your Marketing Efforts
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