No More Hidden Gems: How to Avoid Travel Content Clichés

In this age where “must-see places with breathtaking views” are listed everywhere, it’s easy for travel content to get lost in the noise.
Marketing copy heaves with destinations that are “state of the art,” “off the beaten path,” or “sun-kissed”—phrases with no function other than to add bloat….

Link: No More Hidden Gems: How to Avoid Travel Content Clichés
via contently.com